About
Professional marketer with 17+ years of experience in marketing, brand and project management. For the last 8 years I've been working as an independent marketing consultant.
Expertise in areas
- Branding
- Strategic Marketing
- Client Relationship Management
Features
- I'm prequalified by the European Bank for Reconstruction and Development.
- Work experience on client and marketing agency side in Belarus, Russia and Kazakhstan.
Pro Bono
Wrote over 70 professional articles, where I share ideas, observations and experience.
Key projects
With Hörmann, I went from creating the brand platform and setting up all the marketing activity to being awarded "Brand #1"
Experience
last 5 positions
Marketing Consultant. Entrepreneur
Clients I’ve been lucky to work with: Hörmann, Flex-n-Roll, EGO-ART, Danone, Giperlink, Termium and others
2015 - present
Brown’s Manufactory (Belarus)
Director
2013 - 2014
GetPoint (Russia)
Business Development Director
2012 - 2013
Pro-Trade (Belarus)
Head of Marketing Department
2011 - 2012
The Nielsen Company
Team Leader (Belarus) → Client Director (Kazakhstan)
2005 - 2009
Approach
Client experience
I start developing a marketing strategy only after learning clients' experiences. I love working with research agencies, but do my own research as well. I was one of the first in Belarus who publicly promoted the Customer Journey Map methodology.
Brand platform
Without it, marketing turns into a rat race. If the company doesn't have it, I develop it. And when it's there, I make sure that every marketers' activity (site, ads, promo, etc) validates and reinforces the platform.
Trust
A marketer's job is to develop trust. That's why I avoid all questionable practices and consumer deception.
education
Belarusian State University
The Faculty of Philosophy and Social Science
1997 - 2002
Belarusian State Economic University
Higher School of Business and Management
2010 - 2013
- "Neuromarketing" at Neurotrend
- "Customised Research Orientation Program" at Nielsen
- "Market Research and Consumer Behavior" at IE Business School
- "Digital Skills: Social Media" at Accenture
- "Digital Skills: Digital Marketing" at Accenture
- "Analytical Process Training" at Nielsen
- "Account Management" at Nielsen
- "People Management Skills Program" at Nielsen
- "Strategic Mediaplanning" at First Media School
- "Brand Platform Creating" at AIDAPioneer
- "Team Building" at Ambition
- "General English" at International House
- "HTML, CSS and JavaScript" at RS School
recognition
I'm pre-qualificated by European Bank for Reconstruction and Development to provide marketing advisory service to enterprises through projects supported by the EBRD in Belarus.
